Design
Ubiqplus helps B2B companies go to market confidently across every channel in any language.
Achieving UX parity
Roles:
Designer
Tools:
Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Premiere
Time:
Ongoing work since September 2020
Deliverables:
Website assets, illustrations, case study designs
Background
Ubiqplus offers creative services, copy-editing, and localization solutions to help customer businesses scale their brand and produce marketing resources. We believe in accelerating meaningful experiences in diverse markets at home or abroad, all delivered in a customized brand voice.
MISSION: is to enhance shared human experiences by building bridges over barriers.
VISION: is a world where languages are no longer barriers, but rather gateways to shared human experiences.
PURPOSE: is to equip our customers to go to market confidently globally.
Scope
Ubiqplus is a brand that brings creative solutions to small businesses. My role is to enhance the company image by making on-brand visuals to assist with marketing materials.
Results
My work at Ubiqplus has continued to assist the team in marketing creative, PDFs, website assets, and more.
Use the buttons below to skip to different parts of my work. You may also scroll through to see the whole story.
This overview will be broken down into two projects:
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Website Graphics
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Case Study PDFs
Demographic
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B2B companies-Small businesses**
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B2SB Companies
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Individuals looking for creative solutions
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Medium and Large businesses looking for a cheaper and tight knit teams.
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Women and minority-owned businesses
Website Graphics
Problem
The website needs to be updated and show more personality in the small graphic working people who inhabit the space.
Goals
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Research, create, and design 120 unique and usable characters from templates and illustration techniques.
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Stick to the production schedule set by the creative team.
Production Schedule
Design Goal:
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Use the Ubiqplus vision to make fun and creative people. They need to be as unique and diverse as possible.
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Don’t be afraid to step out of the box and have fun with all the characters.
Research
To start my process, I decided to use charts to organize my thoughts and plan my designs. With 120 unique people, I had to find a way to group each type of worker and apparel category.
I then decided to make a breakdown of diversity to make sure there was a fair distribution in all job categories.
After completing the charts, I then went to research different types of clothing and grouped them into stylistic categories.
Process and Iterations
To create these people, I thought it best to have multiple artboards and separate each person on each one.
This was an easy way to separate my thoughts and get a good grasp of all of the categories I researched.
Conclusions
Throughout the process, I enjoyed creating illustrative icons as web assets. I learned a lot about design and thinking outside of the box with character apparel and design.
Here are a few things I learned while working on this project:
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Vector images and using models to embellish and redesign.
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How to think outside of the box with different designs and categories.
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Getting a better grasp of Illustrator and vector illustrations.
Case Study PDFs
Problem
We want to create an informational PDF that helps small businesses that are just starting.
These brochures are on a broad range of topics. A few examples of titles are: How to Brand, How to Respond Effectively, and Writing Principles.
Goals
Research
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Create and design on-brand visuals for informational PDFs.
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Have the design unique but also informative and professional.
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Include the pillars that makeup Ubiqplus:
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Human Connection
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Plus Building Blocks
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Accelerating Adoption
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Machine Intelligence.
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To start this project, I created and answered a chart of questions that helped me get a grasp of the reader and the audience.
With this in mind, I made a second chart outlining the types of features that would help connect our information to our target audience.
This then informed the inspiration I collected on Pinterest and Behance.
Process and Iterations
When first outlining the information I wanted to start by separating what features would be on each page.
From here, I decided to make a few thumbnail sketches that were able to fit all the information needed from the text.
Sketches
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I thought that having distinct buckets on the first page with a summary would be helpful for the reader.
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I included a small graphic of the Ubiqplus pillars on the front page to make all the articles cohesive.
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Each page would have either a stock image or illustration that pertained to each article.
Iteration #1:
Iteration #1 took the fun and dynamic approach that I took from my research.
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Overall the design was too colorful and bright.
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Some of the buckets distracted from the informational aspects.
Iteration #2:
Iteration #2 took a more informational route but was too bland.
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It utilized too much white space and was very text-heavy. It wasn’t getting the point across.
More Research:
After Iteration #2, we took a step back and looked at other case studies PDFs done by other companies.
What we liked from other examples were cover images, colored image overlays, and different uses of the font.
Final Iteration:
Coming Soon
Conclusions
Coming Soon
Reflections
Working at Ubiqplus has been a great experience that has taught me a lot about design and the research process. I am grateful that they give me the chance to contribute my different talents to a small and dedicated team.